O · P · I

SHINE BRIGHT HOLIDAY COLLECTION

Holiday 360 campaign for OPI’s Shine Bright collection, built around jewel-toned color stories, faceted light, and high-gloss textures. The system links print, digital, social, and in-store through cohesive typography, product hierarchy, and modular layouts. Deliverables span key art, editorial ads, POS, window displays, paid social, email, and e-commerce assets.